On what planet does this seem like a good marketing strategy? I think someone misunderstood the whole "people like dealing with people" concept from marketing and sales. Yes, I do appreciate making contact with a real live human when I need to place a special order, or deal with something that might need a person to figure out how to make the order go through right, or quickly etc... That's cool.
On the other hand, the Hard Sale technique just seems really stupid, especially in an industry like construction where a good number of people might actually tell yout to Fuck Off (tm) if you annoy them (as opposed to other industries where diplomacy is more widely know of and practiced ;). At this point, even if I did need Saw-z-all blades, I probably wouldn't buy them from these guys just because I don't want to encourage them.
Isn't the construction industry glamorous? :-p